The SIBOR Marketplace allows customers to easily find experts in home improvement and real estate related services on Staten Island. By having a custom-built web page in the Marketplace, your business can continue its path to world dominance. There are many ways to encourage the growth of your empire by using a few of these simple tricks on your web page. Here is a cheat sheet to get you started.
1. Accuracy – This may seem elementary, but web pages with inaccurate our outdated information are quite common. This can mislead customers and potentially develop a negative association with your business. Taking a little extra time to confirm that all your information is accurate will keep your customers happy. One way to stay on top of this is to place a reminder in your calendar once a week or once a month to review your web page, and update if needed.
2. Links to social media accounts – Your web page tells your story, and including your social media accounts can create a broader picture. By linking to your Twitter, Facebook, Pinterest, and any other social network you use, customers will be able to interact with and follow your business on a daily basis. When your service stays fresh in their mind, they will have an easier time contacting you when it comes time to purchase.
3. Post quality photos – If the customers can’t see what you’ve done, they will find somebody else who will be able to show them their work.
Upload a good selection of high-quality photos to your web page.
Blurry photos will reflect upon the quality of your work…
…while clear pictures will portray the high-quality service your customers can expect.
Small pictures with little detail will make it difficult for your services to get through to the customer.
Make sure the picture tells your whole story.
You can also highlight a project through the different stages of completion.
4. Promotions – There are several ways to give people incentives for using your business. This can be as simple as providing a coupon on your web page. You can also offer discounts if a customer writes a good review or shares your web page on a social networking site.
5. Adding search keywords – Customers can find your business in the Marketplace by searching for the types of services you provide. The software built into your web page allows you to add specific search terms of niche services that your business covers, to make it easier for customers to find you. For example, if you’re a plumber and specialize in specific services like emergency plumbing, make sure to add those keywords to your profile.
6. Share your web page with your existing customers – The most common way a person chooses a service is through a recommendation from friends or family. Your web page is now an easy way for your existing customers to refer your service. Simply sharing the web page with them along with an announcement letting them know you are now in the SIBOR Marketplace will encourage them to tell their friends.
7. Track the web page’s analytics – In the Pro Stats section of your web page, you can keep track of the amount of traffic and social engagement it is receiving. This will help you determine which of your marketing programs work the best. For example, if you share your web page on your Facebook account and see a boost in traffic under the Pro Stats section, you will know that this form of marketing is valuable in getting people to visit your web page.
EXTRA CREDIT!
If you currently have a free account, you can get bonus points by upgrading to a pro-plan. You will be able to share videos, create a custom URL, add live social networking feeds, and have your page featured in search results and high profile areas on the SIBOR website.
