STATEN ISLAND, N.Y.  — Engaging in “Social media” has become a daily task in the lives of many entrepreneurs, organizations, including Realtors and the Staten Island  Board of Realtors. With so many of us regularly utilizing Facebook, Twitter and other online social sites for business purposes, we really should get a grip on how to use these vehicles of communication in the best possible way.

If you have tried running a social media brand-building campaign and are uncertain of its success or failure, take a breath, relax and read the following article from Inc. magazine.

It may help to put all of your hard work in perspective, help you tweak your online strategy or prevent your marketing effort from nose diving:

Top 5 Social Media Fails

“Think you’re pretty great at Twitter? A pro at Facebook? Fact is, your social media strategy could use an upgrade. Here are five ways to fix the little things you’re messing up.

The White House does it, the world’s biggest media outlets do it, and your business looks out-of-date without it: Social media. And it’s widely beloved for providing some of the best word-of-mouth style marketing just a bit of money can buy.

But even if you have a lively Twitter account, a conversational Facebook page, and plenty of followers on Google Plus, that doesn’t mean that you’re doing things expertly. So, to give you an update, we turned to some of the world’s top social-media professionals. They work at Twitter, Yelp, Google, and the White House.

Here are their top social-media mistakes to avoid:” READ MORE

About The Staten Island Board of REALTORS® (SIBOR)

The Staten Island Board of REALTORS® (SIBOR) is the largest not-for-profit trade association in Staten Island, N.Y.

SIBOR exists to enhance the ability and opportunity of its members to conduct their business successfully and ethically; and to promote the preservation of the public’s right to own, transfer and use real property.

Comprised of over 1,600 members, SIBOR serves real estate agents, brokers and affiliated professionals throughout the borough and surrounding areas.

SIBOR is the provider of the Staten Island Multiple Listing Service Inc. (SIMLS), which works as a clearinghouse through which more than 250 local real estate firms exchange information on properties they have listed for sale. Together, its members participate in over 3,000 real estate transactions every year.

All SIBOR members belong to the New York State Association of REALTORS® (NYSAR) and the National Association of REALTORS® (NAR).

SIBOR may be reached at 718-928-3220 and viewed online at http://siborrealtors.com. SIBOR may also be visited on Facebook at “Staten Island Living,” on Twitter via @SIBOR, and on YouTube at the Staten Island Board of Realtors and RelevantPR channels.

Media Inquiries:

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Mobile: 917‑715‑8761

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