FOR RELEASE: TUESDAY, JULY 16, 2024
Staten Island MLS Launches Multilingual Home Search Tool
Residential listings on MLSsiny.com now include AI-powered multilingual property-tour technology with audio and closed captioning in 10 languages
STATEN ISLAND, N.Y. – The Staten Island Multiple Listing Service (SIMLS) has launched a new tool designed to assist a broader and more diverse audience of consumers on the path to homeownership.
Through its newly aligned industry partnership with DirectOffer (DO), an AI-powered marketing and lead generation platform, SIMLS has incorporated DO AudioTours™ into its greater Staten Island listings database, available to the public on MLSsiny.com.
All the residential property listings provided by the 2,300 Realtor subscribers of the Staten Island MLS will automatically include AI-powered multilingual property-tour technology with audio and closed captioning in 10 languages.
As a result, all the residential property listings provided by the 2,300 Realtor subscribers of the Staten Island MLS will automatically include AI-powered multilingual property-tour technology with audio and closed captioning in 10 languages.
“At the Staten Island Multiple Listing Service, our Realtor subscribers serve a diverse set of clients, and we are committed to providing innovative tools to support their efforts,” said Sandy Krueger, president and CEO of SIMLS and the Staten Island Board of Realtors®. “We couldn’t be more enthusiastic about our partnership with DirectOffer and the benefit it provides to both home sellers and buyers. DO AudioTour’s multi-language and closed-captioning capabilities ensure that home sellers working with an agent who subscribes to the Staten Island MLS will benefit from having their property listing reach the broadest audience, and more homebuyers will experience a smoother path to fulfilling their American Dream.”
Once added to the SIMLS feed, a DO Audio Tour is available where a property listing appears, including brokerage websites and search portals. It also can be shared throughout an agent’s property marketing, including social media, emails and text messages, via their smartphone.
“The Staten Island Multiple Listing Service is leading the way in expanding the MLS value proposition, and we couldn’t be more thrilled to partner with them to bring DO AudioTours to Staten Island agents and the clients they serve,” said Kathleen Lappe, DirectOffer Founder and CEO. “By integrating Audio Tours into SIMLS property listings, home shoppers will be able to search for homes in the manner that works best for them, and in the language they are most comfortable with. In addition to offering a better home shopping experience, homeownership will be more accessible to the groups who often are the most disadvantaged when it comes to buying a home.”
About the Staten Island Board of Realtors® (SIBOR)
and Staten Island Multiple Listing Service (SIMLS)
Established in 1915, the Staten Island Board of Realtors® (SIBOR) is the largest professional association in Staten Island, N.Y.
SIBOR exists to enhance the ability and opportunity of its members to conduct their business successfully and ethically, and promote the preservation of the public’s right to own, transfer and use real property.
Comprised of approximately 2,300 members, SIBOR serves real estate agents, brokers and affiliated professionals throughout the borough and surrounding areas.
SIBOR is the provider of the Staten Island Multiple Listing Service Inc. (SIMLS), which works as a clearinghouse through which more than 275 local real estate firms exchange information on properties they have listed for sale or rent. Together, its members participate in approximately 5,000 real estate transactions every year.
SIMLS is the premier source for real estate listings and market information on Staten Island, providing real estate professionals and the community with a comprehensive platform for property listings, market data, and professional development opportunities.
All SIBOR Realtors belong to the New York State Association of REALTORS® (NYSAR) and the National Association of REALTORS® (NAR).
SIBOR and the SIMLS may be reached at 718-928-3220 and viewed online at MLSsiny.com. SIBOR may also be visited on Facebook at Staten Island Board of Realtors, Twitter via @SIBOR, LinkedIn (Staten Island Board of Realtors) and Instagram at SIBOR REALTORS (siborrealtors).
About DirectOffer
DirectOffer is an AI-powered marketing and lead generation platform that makes homeownership more accessible. The company’s patented DO AudioTours™ leverages the power of AI and natural language processing to automatically amplify property listing photos with audio and closed captioning in more than 57 languages. In addition to adding a new dimension to traditional listing photos, AudioTours ensures that agents are reaching the broadest audience, while supporting ADA and DEI initiatives. For more information, please visit: www.directoffer.com/solutions.com.
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Media Contact: Barton Horowitz
Relevant Public Relations, LLC
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Email: [email protected]
